Wednesday, April 17, 2024

Applebee’s is getting smaller. The company that owns it might start opening restaurants together with IHOP

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We’ve all seen Taco Bell with KFC or Auntie Anne’s with Cinnabon, right? Now, there might be a new combo in town.

The big company that owns Applebee’s and IHOP is thinking about putting them together in one place. In 2023, they opened more IHOP restaurants but closed a bunch of Applebee’s. They want to make Applebee’s grow again, but it’s expensive. So, they’re thinking about a new plan.

During a talk about their money, the company said if they put Applebee’s and IHOP together, they could make double the money compared to having each one alone. That’s because the two places have food for all times of the day, like pancakes for breakfast and wings for dinner.

Some other companies are already doing this with their restaurants. One company called Focus Brands has a bunch of places like Auntie Anne’s, Cinnabon, and others together. They think it’s the future of fast food. They even have plans for more of these combo places.

The idea of mixing IHOP and Applebee’s is not new. They already have these combos in other countries. The boss of the company says they’re trying it out in places like Mexico and learning how it works.

They’ve opened eight of these combos in Mexico, where people can enjoy both IHOP and Applebee’s in one place. They share the kitchen and have a mixed area for customers.

The boss says they’re getting experience and figuring out how it goes in these other countries. Mexico is one of their biggest markets outside the US.

He says they’ll keep watching to see if it works well and might bring it to the US in some places if it makes sense. They’re testing it out first.

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